Rogers Cup Super Fan Experience
We created and executed the National Bank Super Fan Experience at the Rogers Cup in Toronto and Montreal. During this 10-day tournament, our teams recruited and rewarded thousands of tennis Super Fans. Super Fans were given an RFID pass, which generated a unique Super Fan profile. By engaging with National Bank’s contest, photo sharing, trivia and cheer simulation stations around the tournament site Super Fans collected points, which were exchanged for rewards. While the fans had fun, we generated 4,200 leads and signups for National Bank.
Branding and Design