Senior Marketing Manager

VIBRANT is a leading North American Commercial Marketing firm. We help our partners succeed by delivering engaging experiences and capabilities.

We’re thrilled to announce the launch of VIBRANT Studios, our new immersive division! This cutting-edge studio is dedicated to connecting stories with audiences through the infinite power of immersive experiences. Join us on this interactive and fun journey and explore the future of storytelling. Discover more at https://www.vibrantstudios.events/en.

As a Sr. Marketing Manager for VIBRANT Studios, you will play a crucial role in orchestrating the delivery of 360 marketing campaigns for events across North America. Working closely with key stakeholders across the VIBRANT Group, you will ensure the seamless execution of marketing campaigns to promote our experiences in relevant markets in Canada and the US.

Responsibilities

• Oversee all aspects of 360 marketing campaign execution, including digital strategy, content creation & acquisition, alongside design, strategy, and performance. Project lengths will range from 4-8 months.
• Leverage digital marketing tools and strategies, including social media, SEO, paid advertising, and analytics platforms, to enhance marketing initiatives.
• Establish clear project timelines, milestones, and budgets for projects.
• Manage multiple projects in different North American markets consecutively.
• Lead multidisciplinary teams to deliver project objectives, ensuring seamless collaboration and communication.
• Develop event communications materials, including sponsorship and promotional materials, tailored to specific campaign needs.
• Use data-driven insights to evaluate and optimize campaign effectiveness.
• Build and maintain a roster of influencers and content creators to amplify marketing efforts and enhance reach.
• Manage online communities, ensuring engagement, responsiveness, and alignment with brand values.
• Articulate creative vision clearly to internal teams and external stakeholders.
• Provide stakeholders with regular updates on project status, key metrics, and progress.
• Cultivate strong relationships with clients and project partners to support long-term success.

Required Skills and Abilities

• Post Secondary degree in Marketing, Communications, or a related field.
• 5+ years of experience in managing 360 creative and go-to-market campaigns, with a strong digital focus.
• Extensive experience in immersive experience production, with a proven track record of delivering large-scale projects.
• Strong familiarity with developing acquisition-focused, data-driven marketing strategies and analyzing campaign performance using analytics tools.
• Experience in building and managing influencer and content creator relationships to support marketing campaigns.
• Proficiency in digital-first marketing strategies, including SEO, social media, paid advertising, and performance analytics.
• Experience working with Ticket Sales & Distribution partners is an asset.
• Entertainment industry experience is a strong asset.
• Ability to work in a fast-paced environment with a “get the job done” attitude.
• Strong leadership and client/people management skills.
• Exceptional project management and organizational abilities.
• Proficiency in budget management and resource allocation.
• In-depth knowledge of technical and creative aspects of immersive experiences.
• Excellent communication, problem-solving, and decision-making skills.
• Familiarity with safety regulations and industry standards in immersive experiences.
• Bilingual in French/English.

Why VIBRANT?

• Enjoy the flexibility of our hybrid model, working from home and in our Montreal office.
• Competitive holiday programs and birthdays off!
• Highly collaborative teams, support and development
• Participate in VIBRANT’s Commission for Life program
• Health and wellness benefit programs

VIBRANT is dedicated to producing immersive experiences that transport our audiences to new and exciting worlds. Join us in creating unforgettable journeys through your exceptional set design expertise.

If you’re interested in applying, please send your resume to andrewt@vibrant.marketing

VIBRANT is an equal opportunity employer. We are committed to creating an equitable and inclusive community where we are our best. Should you require accommodations during the hiring process, please reach out to our Talent & Culture Team.