01. Marketing Challenge
In 2020, many Canadians had to acclimate to different social routines. As people collectively prioritized public health, get-togethers and gatherings took an extended hiatus for what felt like way too long. This opened the door for at-home experiences to reach new heights, especially with so many folks taking on new hobbies and interests. With that said, 1664 wanted to connect with consumers in a meaningful way, but with the pandemic changing the experiential landscape, how could we make it happen at home?