01. Marketing Challenge
For popular Canadian beverage producer, Andrew Peller Limited, the holiday season offers a unique chance to have their brands stand out in retail. When the product is already a consumer favourite, its presentation demands the same caliber of attention, detail and execution.
When APL reached out to VIBRANT, they were in need of unique, eye-catching holiday gift packs that would be featured across multiple Canadian liquor boards for the 2021 Holiday season. It was our team’s mandate to ideate on design and pack contents for the project – we needed to ensure that packaging stood out on shelves, was aligned with the holiday theme, and had relevant and exciting value ads.