01. Marketing Challenge
The holidays are an important time for families, especially with sick children. It’s also a time when it’s easier to ask for generosity. It is also a sad reality that hundreds of kids and their families spend the holidays at the Hospital. The Montreal Children’s Hospital wanted to create an original fundraising activation during the holidays utilizing the notion of stars This activation would have an impact on all Quebecers because of its powerful cause (sick kids), but also because of the simplicity of the donation and its instantaneous impact. The willingness to give is powerful, but there’s an even more powerful feeling created when you can see your donation come to life right before your eyes.