01. Marketing Challenge
For Keurig, it’s been more important than that first cup of coffee to stand out Canada-wide. There are more coffee makers in the mix than ever. An effective blend of merchandising and client coverage has never been more important. So, Keurig approached VIBRANT to optimize its coverage and enhance its merchandising efforts across Canadian retail stores. Our challenge was to create and implement a sales team covering predefined retailers. The objective: sweeten Keurig’s coverage across all banners, achieve their merchandising standards and increase Keurig’s sales and market share.