01. Marketing Challenge
After several years as a main sponsor of the Rogers Cup, National Bank wanted to demonstrate that it has a positive impact on people’s lives. New technologies will take up more and more space at National Bank in the coming years and we wanted to get the public to think about the world of tomorrow. VIBRANT’s challenge was to engage the public with an experience that was both simple, efficient, and memorable, allowing us to demonstrate the bold and disruptive side of the bank. The objective was to generate 2,500 qualified leads, increase awareness and promote consideration for the brand.