01. Marketing Challenge
We can never understate the importance of good merchandising. When done thoughtfully and effectively, it can take the hassle out of shopping and give consumers that memorable purchasing experience.
For Sleeman, it’s been imperative to stand out amongst a bustling and ever-competitive market. With more craft brewers in the mix, effective merchandising has never been more influential. As such, Sleeman approached VIBRANT to optimize and enhance its merchandising efforts across retail stores in Quebec.
Our challenge was to optimize Sleeman’s merchandising strategy through proper display of products to help see an increase in customer awareness, purchase intentions, sales and ultimately, market share.