01. Marketing Challenge
National Bank operates a network of more than 400 branches. Historically, branch managers would communicate with their corporate marketing team to access various materials for marketing initiatives. With that came a heavy workload and numerous hours of coordination between teams, all of which National Bank hoped to reduce significantly through the development and implementation of an integrated digital solution.
As such, VIBRANT was approached to develop a digital tool that would give all branch teams easy access to centralized content and information. Specifically, it was to be conceived in a way that National Bank could independently manage and update content in real time.