01. Marketing Challenge
In recent years, Videotron has questioned its presence at home shows. Indeed, the trade strategy had to be reviewed in order to be integrated into the trade ecosystem. With the arrival of Helix, Videotron took the opportunity to be present again in tradeshows to reach connected families and provide them with the Helix experience in a renewed approach. The intention was that the new Vidéotron kiosk would become an innovative experiential hub, integrated into a trade ecosystem.