01. Marketing Challenge
Every year, World Class Canada hosts an industry-leading competition which attracts the finest bartenders from across the country to compete for the title of Canada’s best. The winner of the competition goes on to represent Canada at the global World Class competition, where they can cement their status on a universal stage. With the pandemic still at large in Spring 2021, VIBRANT was tasked with helping Diageo execute this prestigious event while navigating through restrictions, which limited on-site staff and resulted in no live audiences. In addition to making sure everything went safely and smoothly, VIBRANT needed to give the competition an atmosphere that was worthy of the occasion.