01. Marketing Challenge
After more than 15 years of organizing the most anticipated events of the electronic scene in Montreal, the organization responsible for the creation of Piknic Électronik and Igloofest mandated VIBRANT to develop its parent brand. The objective was to define its corporate identity in the market and consolidate all its services and events. Indeed, the company was known as Piknic Electronik, without being able to break down all its offer.