Marketing Challenge
HelloFresh, one of the largest subscription meal-kit providers in the world, challenged VIBRANT to boost brand awareness and increase trial and sales of HelloFresh boxes through consumer sign-ups.
Solution
VIBRANT recruited, trained and deployed a team of dedicated Sales Brand Ambassadors throughout the country. Our team was deployed to multiple high traffic trade and specialty shows where they intercepted, engaged and educated consumers about HelloFresh in order to generate sales.
Results
Vibrant successfully completed 4,300 national sales at a rate of .68 sales per hour.
VIBRANT established a year-round Brand Ambassador Sales team at a national-level to help drive sales of Hellofresh meal kit subscriptions.
