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Blogs

VIBRANT’s hot take on the industry, straight from our internal thought leaders.

The World is as Boundless as Your Imagination

The World is as Boundless as Your Imagination

  The World is as Boundless as Your ImaginationExperientialBy: Margaret Chandra Kerrison Future Trends in Immersive Storytelling As a storyteller and experience designer, I embrace the challenge of creating memorable experiences. I pride myself on breaking the...

MARKET WATCH: COACHELLA 2024

MARKET WATCH: COACHELLA 2024

  MARKET WATCH: COACHELLA 2024Strategy, ExperientialBy: Thomas Schertzer Every year in Indio, California hundreds of thousands make their annual pilgrimage to the desert to experience the best in music and culture like only Coachella knows how to deliver. Weekend...

The Rise of Paid Immersive Brand Experience

The Rise of Paid Immersive Brand Experience

the rise of paid immersive brand experienceStrategy, ExperientialBy: Eric BrouilletIn collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...

A brief history of XM

A brief history of XM

a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...

Covid-19: Top 3 XM Challenges

Covid-19: Top 3 XM Challenges

covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...

Danone’s Retail Innovation Launches

Danone’s Retail Innovation Launches

Danone's retail innovation launches Outsourced Sales a marketing strategy success story What does the future have in store? Getting the opportunity to move innovative products forward is a task we always relish. For years, VIBRANT has supported ingenuity by giving...

Increasing Brand Engagement At Trade Level

Increasing Brand Engagement At Trade Level

increasing brand engagement at trade level Trade Marketing a don julio warms saq consumer's hearts After the success of our first outdoor activation for Diageo at the SAQ [Tanqueray], where we had to rethink experiences with sanitary precautions built in, it was...

Drive Awareness & Conversion With Brand Ambassadors!

Drive Awareness & Conversion With Brand Ambassadors!

drive awareness & conversion with brand ambassadors! Experiential what a good ba does for your brand What is a Brand Ambassador? “Brand ambassador” (or “BA”) is a term that describes a few different types of people who amplify positive sentiments about your brand...

The Rise of Paid Immersive Brand Experience

The Rise of Paid Immersive Brand Experience

the rise of paid immersive brand experienceStrategy, ExperientialBy: Eric BrouilletIn collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...

A brief history of XM

A brief history of XM

a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...

Covid-19: Top 3 XM Challenges

Covid-19: Top 3 XM Challenges

covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...

MARKET WATCH: COACHELLA 2024

MARKET WATCH: COACHELLA 2024

  MARKET WATCH: COACHELLA 2024Strategy, ExperientialBy: Thomas Schertzer Every year in Indio, California hundreds of thousands make their annual pilgrimage to the desert to experience the best in music and culture like only Coachella knows how to deliver. Weekend...

Covid-19: Top 3 XM Challenges

Covid-19: Top 3 XM Challenges

covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...

The World is as Boundless as Your Imagination

The World is as Boundless as Your Imagination

  The World is as Boundless as Your ImaginationExperientialBy: Margaret Chandra Kerrison Future Trends in Immersive Storytelling As a storyteller and experience designer, I embrace the challenge of creating memorable experiences. I pride myself on breaking the...

MARKET WATCH: COACHELLA 2024

MARKET WATCH: COACHELLA 2024

  MARKET WATCH: COACHELLA 2024Strategy, ExperientialBy: Thomas Schertzer Every year in Indio, California hundreds of thousands make their annual pilgrimage to the desert to experience the best in music and culture like only Coachella knows how to deliver. Weekend...

The Rise of Paid Immersive Brand Experience

The Rise of Paid Immersive Brand Experience

the rise of paid immersive brand experienceStrategy, ExperientialBy: Eric BrouilletIn collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...

A brief history of XM

A brief history of XM

a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...

Covid-19: Top 3 XM Challenges

Covid-19: Top 3 XM Challenges

covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...

Drive Awareness & Conversion With Brand Ambassadors!

Drive Awareness & Conversion With Brand Ambassadors!

drive awareness & conversion with brand ambassadors! Experiential what a good ba does for your brand What is a Brand Ambassador? “Brand ambassador” (or “BA”) is a term that describes a few different types of people who amplify positive sentiments about your brand...

Danone’s Retail Innovation Launches

Danone’s Retail Innovation Launches

Danone's retail innovation launches Outsourced Sales a marketing strategy success story What does the future have in store? Getting the opportunity to move innovative products forward is a task we always relish. For years, VIBRANT has supported ingenuity by giving...

Danone’s Retail Innovation Launches

Danone’s Retail Innovation Launches

Danone's retail innovation launches Outsourced Sales a marketing strategy success story What does the future have in store? Getting the opportunity to move innovative products forward is a task we always relish. For years, VIBRANT has supported ingenuity by giving...