Marketing Challenge
VIBRANT was tapped by Unshackled to help get the attention of high-profile Coachella attendees in the VIP area, drive sales and create a brand immersion activation that would convert our target into brand advocates.
Solution
Our solution was to create a wine bar lounge where guests could engage with our experiential platform “Dare to Play.”
Aimed at getting the Status Seeker and Impression Maker to explore, discover and take action to unlock something within themselves, we encouraged participants to live “life unshackled” and complete a festival dare – a social catalyst that everyone could enjoy.
Results
This experience took consumers into Unshackled’s world by leading them beyond their comfort zone through a brand-building idea that triggered a personal adventure-seeking action.
The activation resulted in over 1.5M total impressions, 14,000 lengthy 1:1 engagements and over $70,000 in retail sales.
This experience took consumers into Unshackled’s world by leading them beyond their comfort zone through a brand-building idea that triggered a personal adventure-seeking action.
