01. Marketing Challenge
To launch their newest innovation, Wine In a Can, Arterra asked VIBRANT to create a strategy that would place both Bodacious Wine and Naked Grape directly in front of a female demographic. We searched for stand out moments when consumers would be seeking alternatives to beer. What better place to do so, than the Toronto Festival of Beer! We went bold by being the first ever to introduce a wine brand to the Toronto Festival of Beer. With more than 400 different brews available at the festival, Bodacious and Naked Grape stood out by offering an alternative to beer and receiving exclusivity in the wine category!