Marketing Challenge
Lambert is a Quebec-based vegan leather purse and bag company looking to expand its reach nationally. They challenged us to create an experience. Something that can start in the heart of Toronto and be taken nationwide. Something big enough to help Lambert stand out and better yet, help Canadians discover their new favourite bag.
Solution
Our Solution was to create a mobile sales truck! For four days, members of the VIBRANT and Lambert teams took to the streets of Toronto in a one-of-a-kind pink purse truck.
On the truck, our Toronto friends could get their nails done with a full set of pressies for the price of a social media post. They could also learn about, and even buy Lambert bags right on the truck. They also got to take pics with Lambert bags and their new pressies in the one-of-a-kind clutch cam for their chance to win a Lambert price pack!
Results
We created an activation that can not only be taken across the country, but driven in style. After four rainy days in Toronto, the team facilitated 225+ sets of pressies, which translated to 300+ social media posts. The Lambert truck also saw 9,500+ live impressions and over 240k live digital impressions. Big pink had some eyes on her.
Keep an eye out for the big Lambert shop on wheels, we could be rolling into your town next!
VIBRANT worked with Lambert bags to spread their message and their bags vibrantly.
With a start in Toronto, the goal is to go nationwide with Lambert bags and backpacks.
To grow awareness and build relationships with Lambert’s target consumer, we took to the streets
in a salon and sales truck with the purpose of giving out handbags and doing pressies!
