01. Marketing Challenge
VIBRANT was initially mandated by Somersby to introduce their now proudly Canadian product as well as new flavours through mass samplings experiences during summer 2020. The objectives were to interact with consumers during festivals all over Canada, as well as drive trail in retail and the on-premise. With the COVID-19 pandemic, the program was put on hold but that did not stop VIBRANT from thinking outside the box to ensure our client would achieve their 2020 goals.