MARKETING CHALLENGE
VIBRANT created a strategic activation worthy of major tennis tournaments to help support the partnership between National Bank and Tennis Canada for the 2023 National Bank Open in Montreal and Toronto.
The goal was to raise National Bank’s profile and strengthen its association with tennis, while enhancing the fan experience.
Solution
Applying all its creativity and expertise, VIBRANT developed an immersive and compelling tennis experience: the National Bank Yard.
The Yard featured an oversized red umpire’s chair (in support of the “Keep your eyes on the ball” campaign) and a maze made up of tennis balls, all in a fun and interactive space that entertained everyone.
Results
The impact of activation was felt from day one. The project was a resounding success, and this activation served to further anchor National Bank in the world of tennis in Canada.
![VIBRANT_BN_OMNIUM 2023_Main Image_1920X1080 VIBRANT_1664_Truck Tour_Main Image_1920x1080](https://vibrant.marketing/wp-content/uploads/2023/12/VIBRANT_BN_OMNIUM-2023_Main-Image_1920X1080.jpg)
To increase the National Bank’s visibility on-site, we had a team of characters dressed in National Bank colours interacting with the public as tennis ambassadors.
![VIBRANT_BN_OMNIUM_1000x647_Tile01 1664_Winter_Image_2](https://vibrant.marketing/wp-content/uploads/2023/12/VIBRANT_BN_OMNIUM_1000x647_Tile01.jpg)
![VIBRANT_BN_OMNIUM_1000x647_Tile02 VIBRANT_Somersby_Farmers](https://vibrant.marketing/wp-content/uploads/2023/12/VIBRANT_BN_OMNIUM_1000x647_Tile02.jpg)
Games, refreshments and entertainment for all ages . . . Tennis enthusiasts had the opportunity to put their knowledge to the test, while enjoying a pleasant and visually immersive space.
![VIBRANT_BN_OMNIUM_1920x1080_Tile03 VIBRANT_1664_Truck Tour_Main Image_1920x1080](https://vibrant.marketing/wp-content/uploads/2023/12/VIBRANT_BN_OMNIUM_1920x1080_Tile03.jpg)