In order to meet its new marketing objectives, La Ronde mandated VIBRANT in the spring to launch an awareness campaign for the 2023 summer season within a very tight time frame.
The objective was to reconnect the theme park with Quebecers, ensuring that La Ronde would be on their list of frequent summer activities.
In order to return the destination to the top of people’s summer activity lists, VIBRANT created an ad campaign (mainly digital and OOH) that offers them a glimpse of the thrills and good times waiting for them at La Ronde. The videos plunge viewers into a 30-second whirlwind of rides, emojis and laughter, for a blast of fun and excitement!
VIBRANT nimbly put its creativity straight to work to deliver the mandate in less than a month. The campaign can be seen all summer long in the Greater Montreal Area, in OOH and print, and on the radio and the Web.