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Marketing Challenge


The pre-existing Fireside website did not reflect the brand which hindered generating not only a new customer base but also building the brand narrative. Vivo Cannabis tasked VIBRANT with creating an industry leading website for Fireside Cannabis that coincided with the national launch of Cannabis 2.0 – edibles and concentrates.



The Fireside website is positioned as a top cannabis website in both functionality and design. As Vivo was one of the few Licensed Producers (LP’s) to market in the edibles and concentrates offerings, we wanted to ensure that our website reflected the brand as a leader in the industry.



After the launch of the redesigned Firesidecannabis.com, the monthly unique visitors grew by 230%, (from 500 to 1,600 unique visitors a month) with visitors spending their time on the site learning about products, and the brand. Check out our work now.

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Vibrant developed the Fireside brand story while creating this site to ensure the proper messages were being communicated to consumers.


Fireside consumers were kept top of mind while designing the website to ensure the aesthetic and navigation were appealing to increase the traffic and time spent on the website.