Marketing Challenge
VIBRANT was tasked with developing an activation that would put Johnnie Walker top of mind with consumers during the biggest gifting season of the year, Christmas, while also increasing the number of on-site sales (from 2018) to further solidify the importance of having LCBO presence within the footprint.
Solution
We created a pop-up shop to disrupt Union Station commuters and Yorkdale shoppers. We educated consumers on the Johnnie Walker portfolio through complimentary sampling and encouraged more sales with personalized engraving with on-site purchases.
Results
The pop-up resulted in over 14.5K engagements, 1,4K bottles engraved, almost 10,000 samples and over $236,000 in sales.
Executing a pop-up shop to disrupt Union Station commuters and Yorkdale shoppers for the Holiday season.
Educating consumers on the Johnnie Walker portfolio through complimentary sampling.
