Inspired by Ketel One Botanical’s distillation process, we created a “Moment of Freshness” for consumers in the middle of downtown Montreal – a pop-up space reminiscent of a botanical garden. In order to make a splash in the market, our ephemeral installation offered a first in Quebec thanks to an exclusive partnership with the SAQ which allowed consumers to purchase bottles of Ketel One Botanical directly from our pop-up! Consumers were able to sample the product as well and left with a reusable tote & botanical souvenir to plant at home.