With its pioneering vision, GSC Technologies aspires to become the top manufacturer of plastic goods in North America, with distribution worldwide. With this in mind, GSC chose VIBRANT as a marketing partner to revitalize its Organize-it! brand and support the launch of its newest technology product: the Organize-it! app and intelligent tags.
VIBRANT tackled the challenge by redefining the brand’s purpose. After assessing the relevance of the brand offer and name on the market, we created a fresh new visual identity for it, designed new packaging and developed go-to market and promotional tools.
Since its launch, Organize-it! has surpassed its initial sales objectives in the USA, and it’s just getting started. The revamp of the Organize-it! brand and the launch of the app represents a solid kick-off for a pipeline of new, innovative products, for which VIBRANT will continue to offer GSC support as it pursues its pioneering vision.