Marketing Challenge
Raymond James Ltd. has become one of Canada’s premier independent investment firms and with this, were poised for a strategic expansion. They recently acquired a Vancouver based business, Solus Trust, in order to broaden their trust / estate planning offering in Canada. They looked to VIBRANT’s robust creative studio to provide them with an impactful and thoughtful new brand identity and integrated marketing approach to launch this new brand to Canadians.
Solution
To ensure that the new brand resonated with it’s audience, VIBRANT completed a thorough research and creative process which included workshops and meetings with Raymond James decision makers including both Marketing, Sales & Executive divisions. In these sessions, VIBRANT developed a new sense of brand purpose and created a unique brand ideal, reason to believe, brand positioning, purpose and tone.
This was the foundation, which then developed a full suite of marketing collateral including, but not limited to, brand book, product brochures, brochure folders, animated explainer video, VIP gift box and full digital communication launch support.
Results
The primary objective of this product launch was to announce this rebrand to the Raymond James Ltd. advisor community, the current Solus Trust Advisor base and centers of influence within their network.
VIBRANT created elegant, premium, easy-to-understand collateral focused on telling this new brand story and visual identity. This collateral told a cohesive story throughout, launching this new brand to Canadian’s at a high level, befitting of the clientele in which this brand serves.
In order to inform all audiences quickly about what Solus Trust does, a 60s animated video was created to explain and showcase how someone would use Solus Trust services and how they support in creating meaningful legacies.
VIBRANT successfully created a unique logo, typeface and colour palatte alONG with a custom colour, Solus Teal, which was then used in various applications. The logo itself was created with product line extensions in mind as well, whereby each product has it’s own unique colour and logo of reference.
The final foundational piece of marketing collateral was a 12-page product brochure, outlining who Solus Trust is, why they are in business, their services and how they work with empathy and compassion towards all of their client’s.
