The Prisoner Wine Company called on VIBRANT’s expertise to conceive, plan, and execute a series of luxury branded experiences to bring The Prisoner’s brand ethos “Own the Night” to life in three key US markets (Miami, Chicago, and Houston). Leaning into the brand’s pillar of fine art, the experience aimed to bring together The Prisoner’s wine club members, industry leaders, and influencers for an evening of fine wine and art photography.
VIBRANT created The Nocturnal Series, a travelling pop-up exhibition of curated works by brilliant photographers skilled at capturing the essence of their city at night. Wine and art enthusiasts were invited to a wonderful event celebrating The Prisoner’s finest wines.
While 2023 was the event’s kick-off year, VIBRANT conceived and designed this sophisticated exhibition as a long-lasting, turn-key brand activations that can easily be moved to different markets.
The 2023 Nocturnal Series events executed in Miami, Chicago, and Houston were highly successful, reaching approximately 85% of the maximum venue capacity for the 3 events, and surprising guests with a luxury wine evening that also featured remarkable works of art from a talented local photographer.