Marketing Challenge
The Prisoner Wine Company called on VIBRANT’s expertise to conceive, plan, and execute a series of luxury branded experiences to bring The Prisoner’s brand ethos “Own the Night” to life in three key US markets (Miami, Chicago, and Houston). Leaning into the brand’s pillar of fine art, the experience aimed to bring together The Prisoner’s wine club members, industry leaders, and influencers for an evening of fine wine and art photography.
SolutionS
VIBRANT created The Nocturnal Series, a travelling pop-up exhibition of curated works by brilliant photographers skilled at capturing the essence of their city at night. Wine and art enthusiasts were invited to a wonderful event celebrating The Prisoner’s finest wines.
While 2023 was the event’s kick-off year, VIBRANT conceived and designed this sophisticated exhibition as a long-lasting, turn-key brand activations that can easily be moved to different markets.
Results
The 2023 Nocturnal Series events executed in Miami, Chicago, and Houston were highly successful, reaching approximately 85% of the maximum venue capacity for the 3 events, and surprising guests with a luxury wine evening that also featured remarkable works of art from a talented local photographer.
Guests entered the venue through The Prisoner’s luxurious mirrored hallway and were immediately immersed in a dark and sophisticated ambience.
Visitors also had the opportunity to learn more about The Prisoner’s wines and their art labels while enjoying gourmet bites, exclusive behind the scenes video footage and a meet & great with our star photographers.
The Prisoner’s National Brand Ambassadors were actively engaging with guests, sharing tasting notes and stories about The Prisoner’s finest wines served at our branded wine bar.
