How can we integrate Thermomix® into the lives of Quebecers despite only being sold online, having limited brand awareness and having a high price point? By demonstrating that Thermomix® is the most versatile and productive appliance they can have in their kitchens.
Creation of a microsite to regroup in one place all relevant lead generators: Purchase the product, Become a Thermomix® Independent Consultant and Book a demo with a Consultant. Collaboration with a well-known and respected culinary and lifestyle influencer in the Quebec market, Trois fois par jour. Targeted paid media campaign to recruit new consultants for the Quebec region.
130% MoM sales and 176% higher than targeted. 853K impressions through paid media, digital traffic and social views. 115 leads to book a demonstration. 88 recruitment leads with 22 targeted hires.