Marketing Challenge
Unibroue tasked VIBRANT to create a VIP evening at its Chambly brewery. A mythical place, where we welcomed 20 lucky guests for a memorable experience where they enjoyed beers, gourmet meals and education on Unibroue products.
Solution
Every detail counts when we create a VIP night. The Mon Mix experience started directly at our guest’s homes where private transport awaited to bring them to the Unibroue factory. There, they discovered an experience they will never forget: a guided tour with our sommelier, food trucks, and tastings of Unibroue products all in an ultra festive atmosphere.
Results
The winners were able to live the full Unibroue experience – from historical brand knowledge, learning about the brewing process and education on best food pairings. All participants left with a smile on their face and a night to remember.
The Mon Mix contest took place in grocery stores and two winners were chosen to experience an exclusive evening at the Unibroue factory in Chambly, accompanied by nine friends.
Four services offering a beer and food pairing prepared in the Unibroue Foodtruck.
