Marketing Challenge
Quebec’s passenger transportation industry is facing a major labour shortage. Traditional recruitment approaches aren’t getting the job done. To attract the best, you need to take the lead and recruit a little bit differently.
Solution
VIBRANT decided to unleash a bold tactic on the field to reach a key target audience, namely taxi and Uber drivers. To this end, we set up the Keolis squad, which crisscrossed the streets of Montreal and its surrounding areas to engage directly with this target audience. During the interactions, several key messages about Keolis and its career opportunities were conveyed.
Results
Nearly 1,100 interactions, an unprecedented 28% conversion rate and over 100 qualified candidates show what innovation and creativity in recruitment can achieve.
To attract the best, you need to take the lead and recruit a little bit differently.
An action team that generated close to 1100 interactions is what we call taking the driver’s seat.
