Marketing Challenge
In order to meet its new marketing objectives, La Ronde mandated VIBRANT in the spring to launch an awareness campaign for the 2023 summer season within a very tight time frame.
The objective was to reconnect the theme park with Quebecers, ensuring that La Ronde would be on their list of frequent summer activities.
Solutions
In order to return the destination to the top of people’s summer activity lists, VIBRANT created an ad campaign (mainly digital and OOH) that offers them a glimpse of the thrills and good times waiting for them at La Ronde. The videos plunge viewers into a 30-second whirlwind of rides, emojis and laughter, for a blast of fun and excitement!
Results
VIBRANT nimbly put its creativity straight to work to deliver the mandate in less than a month. The campaign can be seen all summer long in the Greater Montreal Area, in OOH and print, and on the radio and the Web.
To support the campaign, VIBRANT created a new tagline for La Ronde. To further connect with adults, families and young people, La Ronde invites everyone to come and take a ride: La Ronde, viens faire un tour!
At the same time, to promote the magic of the Loto-Québec International Fireworks Festival live from La Ronde, VIBRANT created a dazzling ad campaign for spectators. Featuring impressive, high-quality images of the fireworks taken on-site at La Ronde, the videos encourage viewers to come and experience the fireworks for themselves.
