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MARKETING challenge


In the summer of 2023, LaSalle College (LCI Education) approached VIBRANT to quickly come up with a last-minute marketing offensive before the start of the school year. The aim was to increase the number of leads in DEC programs for 2023 in French and English, and to help young people discover the wide range of programs available.



VIBRANT set up five ambassador squads dressed in LaSalle College colours, ready to approach young people aged 17 to 22 during their summer outings. The offensive was strategically planned to cover key outdoor locations in Greater Montreal frequented by young people, so that the teams would cross paths with their target audience when they were in the right frame of mind.



VIBRANT developed a plan of attack, identified popular locations, took the necessary steps with the city and other relevant institutions and deployed its team of ambassadors in time to interact with over 2,000 potential future students of LaSalle College.


In addition to receiving trendy promotional items, participants had a chance to win all sorts of exciting prizes: a VIP pass for the ÎleSonic festival, iPad Pro, AirPods and JBL speakers.