How can BMW Canada engage audiences & build lead generation in the COVID climate?
Create a virtual driving simulator which will provide BMW & Marvel fans with the opportunity to test drive a BMW M4 Cabriolet from the comfort of their own home.
Over the 4 weeks of activation, there were 3,706 game bookings, 1,619 unique registrations and a combined total 1,867games played on the kiosk and the live game; in addition, over 13,500 in person impressions were made.
BMW’s social channels received 8,758,624 from Facebook, Instagram and TikTok. The email blast was sent to 92,396 recipients with a 41% open rate.