Marketing Challenge
We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19 pandemic forced VIBRANT to consider new ways to reach families and make sure we could achieve our goals while striving to provide unique experiences to families.
Solution
To associate the Cascades brand with Easter celebrations as well as to allow families to have fun while remaining in the comfort of their home, VIBRANT imagined and created the Cascades egg hunt by Fluff & Tuff. A virtual game where participants competed to find the most Fluff and Tuff mascots hidden among the Easter Eggs.
Results
It’s safe to say that Quebec families loved the egg hunt as over 77 000 games were played in the four days that it was available. Cascades received over 23 000 contest subscriptions and an 83% opt-in conversion rate for their newsletter which resulted in more than 19 000 new subscribers.
4 duos of Fluff and Tuff plush toys were drawn at random from all participants and sent directly to the winners’ homes.
