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Thermomix

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Marketing Challenge

 

How can we integrate Thermomix® into the lives of Quebecers despite only being sold online, having limited brand awareness and having a high price point? By demonstrating that Thermomix® is the most versatile and productive appliance they can have in their kitchens.

Solution

 

Creation of a microsite to regroup in one place all relevant lead generators: Purchase the product, Become a Thermomix® Independent Consultant and Book a demo with a Consultant. Collaboration with a well-known and respected culinary and lifestyle influencer in the Quebec market, Trois fois par jour. Targeted paid media campaign to recruit new consultants for the Quebec region.

Results

 

130% MoM sales and 176% higher than targeted. 853K impressions through paid media, digital traffic and social views. 115 leads to book a demonstration. 88 recruitment leads with 22 targeted hires.

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VIBRANT worked closely with Marilou of Trois fois par jour to create a truly inspiring review video of Thermomix. The campaign took her audience not only through the product benefits but came with an authentic voice and step-by-step usable content.

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Since its inception in 1971, Thermomix® has been revolutionizing kitchens across the world. Evolving from seven functions to a total of 20 unique capabilities with its latest model, Thermomix® continues to set the standard for smart kitchens globally. Used in more than 10 million kitchens worldwide, Thermomix® has been transforming kitchens for the past 48 years.