by Sarah Martin | Oct 19, 2022
Marketing Challenge National Bank wanted to take advantage of its Rogers Cup sponsorship to demonstrate its ability to provide alternative experiences for millennials, knowing that a large majority of them do not attend the event. Solution Produced by...
by Sarah Martin | Nov 23, 2022
Marketing Challenge National Bank was an official sponsor of the Rogers Cup for the seventh consecutive year. VIBRANT was asked to reinvent their engagement strategy with tennis fans as part of the prestigious tournament. Solution “Le match parfait”, or...
by Alex Cordovi | Sep 27, 2022
Marketing Challenge In 2019, National Bank kicked off a partnership with Igloofest, Montreal’s most popular electronic music winter festival. Temperatures regularly dip below -30C at this time of year. We had to find a creative way to promote National Bank’s...
