by Sarah Martin | Jul 15, 2024 | Experiential
The World is as Boundless as Your Imagination Experiential By: Margaret Chandra Kerrison Future Trends in Immersive Storytelling As a storyteller and experience designer, I embrace the challenge of creating memorable experiences. I pride myself on breaking the...
by Sarah Martin | Apr 22, 2024 | Experiential, Creative + Branding
MARKET WATCH: COACHELLA 2024 Strategy, Experiential By: Thomas Schertzer Every year in Indio, California hundreds of thousands make their annual pilgrimage to the desert to experience the best in music and culture like only Coachella knows how to deliver....
by Sarah Martin | Dec 14, 2022 | Strategy, Experiential
the rise of paid immersive brand experience Strategy, Experiential By: Eric Brouillet In collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...
by Sarah Martin | Nov 24, 2022 | Strategy, Experiential
a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...
by Sarah Martin | Nov 28, 2022 | Experiential, Creative + Branding, Strategy
Brand pivot during the Covid Era Strategy, Creative+Branding, Experiential Over the past year, the threat of wildfires in western Canada have loomed heavy in the hearts of many Canadians. For those living in affected areas, it’s been a period of unrest and devastation...
