by Sarah Martin | Oct 14, 2022
Marketing Challenge We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19...
by Sarah Martin | Nov 22, 2022
Marketing Challenge In the second year of relaunching the Cascades Fluff & Tuff brand, VIBRANT was mandated to strategically position the brand as the toilet paper and paper towels that support today’s families in their daily lives. Solution Cascades...