MARKET WATCH: COACHELLA 2024Strategy, ExperientialBy: Thomas Schertzer Every year in Indio, California hundreds of thousands make their annual pilgrimage to the desert to experience the best in music and culture like only Coachella knows how to deliver. Weekend...
BRAND building 101: how to develop a memorable brand identity and message Strategy, ExperientialBy: Thomas Schertzer BRAND BUILDING 101: HOW TO DEVELOP A MEMORABLE BRAND IDENTITY AND MESSAGE When building a new brand, or updating an existing one into a new era, you...
the rise of paid immersive brand experienceStrategy, ExperientialBy: Eric BrouilletIn collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...
How to run a successful XM Pop-Up Store?Strategy, Creative + Branding, ExperientialBy: Becca EnchinIn collaboration with: Josh Socket 5 Things to Consider When Planningan Experiential Pop—Up Store: So, you’re considering a pop-up shop. There’s an event or a temporary...
what is a commercial marketing firm?Strategy, Creative + Branding, Experiential, Trade Marketing, Digital + Content, Outsourced SalesBy: Eric BrouilletIn collaboration with: Josh Socket From our experiential roots and beyond VIBRANT has been rooted in Experiential...
a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...
Brand pivot during the Covid EraStrategy, Creative+Branding, Experiential Over the past year, the threat of wildfires in western Canada have loomed heavy in the hearts of many Canadians. For those living in affected areas, it’s been a period of unrest and devastation...
covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...
illuminating brand properties the vibrant wayStrategy, Creative + Branding, Experiential The Pulsar experience at Illumi A Luminous Experience For a second consecutive year, VIBRANT Marketing is working with National Bank to offer a fun and engaging experience to...
winter & holiday brand marketing strategy Strategy, Creative + Branding, Experiential, Digital + Content crown royal & baileys are in the mix at stackt Stackt adds Baileys and Crown Royal to the mix. It’s hard to imagine the holiday season without Crown Royal...
drive awareness & conversion with brand ambassadors! Experiential what a good ba does for your brand What is a Brand Ambassador? “Brand ambassador” (or “BA”) is a term that describes a few different types of people who amplify positive sentiments about your brand...