BRAND building 101: how to develop a memorable brand identity and message Strategy, ExperientialBy: Thomas Schertzer BRAND BUILDING 101: HOW TO DEVELOP A MEMORABLE BRAND IDENTITY AND MESSAGE When building a new brand, or updating an existing one into a new era, you...
the rise of paid immersive brand experienceStrategy, ExperientialBy: Eric BrouilletIn collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...
How to run a successful XM Pop-Up Store?Strategy, Creative + Branding, ExperientialBy: Becca EnchinIn collaboration with: Josh Socket 5 Things to Consider When Planningan Experiential Pop—Up Store: So, you’re considering a pop-up shop. There’s an event or a temporary...
what is a commercial marketing firm?Strategy, Creative + Branding, Experiential, Trade Marketing, Digital + Content, Outsourced SalesBy: Eric BrouilletIn collaboration with: Josh Socket From our experiential roots and beyond VIBRANT has been rooted in Experiential...
a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...
Brand pivot during the Covid EraStrategy, Creative+Branding, Experiential Over the past year, the threat of wildfires in western Canada have loomed heavy in the hearts of many Canadians. For those living in affected areas, it’s been a period of unrest and devastation...
covid-19: top 3 xm challengesStrategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...
illuminating brand properties the vibrant wayStrategy, Creative + Branding, Experiential The Pulsar experience at Illumi A Luminous Experience For a second consecutive year, VIBRANT Marketing is working with National Bank to offer a fun and engaging experience to...
winter & holiday brand marketing strategy Strategy, Creative + Branding, Experiential, Digital + Content crown royal & baileys are in the mix at stackt Stackt adds Baileys and Crown Royal to the mix. It’s hard to imagine the holiday season without Crown Royal...