by Sarah Martin | Nov 8, 2022
Marketing Challenge Badoit had low awareness in the Canadian market so they tasked VIBRANT to win consumer’s hearts and drive brand awareness through trial. The objectives were to elevate the notoriety of the brand, deliver an extraordinary brand experience and...
by Sarah Martin | Oct 19, 2022
Marketing Challenge HelloFresh, one of the largest subscription meal-kit providers in the world, challenged VIBRANT to boost brand awareness and increase trial and sales of HelloFresh boxes through consumer sign-ups. Solution VIBRANT recruited, trained and...
by Sarah Martin | Oct 14, 2022
Marketing Challenge We had many in-field initiatives planned for spring and summer 2020 throughout the province. The activations were meant to increase brand awareness and promote product trials, while obtaining new leads to grow the database. The COVID-19...
by Sarah Martin | Oct 18, 2022
Marketing Challenge Since its opening in 2011, the Collégial international Sainte-Anne has faced three main challenges: low brand awareness among its target audience, a low participation rate in open houses and registrations. As part of the large Sainte-Anne...
by Sarah Martin | Nov 8, 2022
Marketing Challenge As a globally recognized brand, Baileys has excellent brand awareness in the Quebec market. Despite significant public recognition, Baileys saw a decrease in sales. Often thought of as an end of the evening drink during the winter season,...
