by Sarah Martin | Oct 6, 2022
Marketing Challenge Diageo, the company that owns the Johnnie Walker brand, had helped the brand to become the most widely distributed scotch brands globally. In 2015, 226.2 million 750 ml bottles of a Johnnie Walker product were purchased. Meanwhile their...
by Sarah Martin | Nov 14, 2022
Marketing Challenge VIBRANT was tasked with developing an activation that would put Johnnie Walker top of mind with consumers during the biggest gifting season of the year, Christmas, while also increasing the number of on-site sales (from 2018) to further...
by Sarah Martin | Nov 22, 2022
Marketing Challenge Diageo wanted to boost sales of their Johnnie Walker Black Label product in the top 100 LCBO stores in anticipation of the holiday season. Solution VIBRANT created a fully integrated marketing program for the brand’s presence in LCBO stores...
