by Sarah Martin | Nov 23, 2022
Marketing Challenge After several years as a main sponsor of the Rogers Cup, National Bank wanted to demonstrate that it has a positive impact on people’s lives. New technologies will take up more and more space at National Bank in the coming years and we...
by Sarah Martin | Nov 23, 2022
Marketing Challenge National Bank was an official sponsor of the Rogers Cup for the seventh consecutive year. VIBRANT was asked to reinvent their engagement strategy with tennis fans as part of the prestigious tournament. Solution “Le match parfait”, or...
by Alex Cordovi | Sep 27, 2022
Marketing Challenge In 2019, National Bank kicked off a partnership with Igloofest, Montreal’s most popular electronic music winter festival. Temperatures regularly dip below -30C at this time of year. We had to find a creative way to promote National Bank’s...
