by Sarah Martin | Jan 11, 2024 | Experiential, Strategy
BRAND building 101: how to develop a memorable brand identity and message Strategy, Experiential By: Thomas Schertzer BRAND BUILDING 101: HOW TO DEVELOP A MEMORABLE BRAND IDENTITY AND MESSAGE When building a new brand, or updating an existing one into a new era, you...
by Sarah Martin | Dec 14, 2022 | Experiential, Strategy
the rise of paid immersive brand experience Strategy, Experiential By: Eric Brouillet In collaboration with: Josh Socket Immersive Brand Experiences Immersive experiences are not new by any means. Branded events/experiences are designed to generate buzz and connect...
by Sarah Martin | Nov 24, 2022 | Experiential, Strategy
a brief history of xm Strategy, Experiential Guide to Experiential Marketing for 2021 What Is Experiential Marketing? We often think of experiential marketing (XM) as fully immersive face-to-face brand experiences that occur in public spaces. Things like flashy...
by Sarah Martin | Nov 28, 2022 | Creative + Branding, Experiential, Strategy
Brand pivot during the Covid Era Strategy, Creative+Branding, Experiential Over the past year, the threat of wildfires in western Canada have loomed heavy in the hearts of many Canadians. For those living in affected areas, it’s been a period of unrest and devastation...
by Sarah Martin | Nov 30, 2022 | Creative + Branding, Experiential, Strategy
covid-19: top 3 xm challenges Strategy, Creative+Branding, Experiential DISCOVER THE TOP 3 CHALLENGES CLIENTS ARE FACING RIGHT NOW AND HOW TO STAY AHEAD OF THEM The XM landscape is in a constant state of change. With new obstacles surfacing almost every day, the need...
