by Sarah Martin | Nov 22, 2022
Marketing Challenge In the second year of relaunching the Cascades Fluff & Tuff brand, VIBRANT was mandated to strategically position the brand as the toilet paper and paper towels that support today’s families in their daily lives. Solution Cascades...
by Sarah Martin | Nov 14, 2022
Marketing Challenge Danone wanted to increase the reputation of their Oikos yogurt brand within a targeted demographic. VIBRANT was asked to build ‘brand love’ by recruiting new consumers, (or, healthy indulgers) and promote product consumption. Solution ...
by Sarah Martin | Nov 14, 2022
Marketing Challenge After more than 15 years of organizing the most anticipated events of the electronic scene in Montreal, the organization responsible for the creation of Piknic Électronik and Igloofest mandated VIBRANT to develop its parent brand. The...
by Sarah Martin | Oct 17, 2022
Marketing Challenge National Bank mandated VIBRANT to develop an activation during the first edition of the light festival; Illumi. A nocturnal route created by thousands of light structures where eight fantastic worlds came together to create an unforgettable...
by Sarah Martin | Nov 14, 2022
Marketing Challenge VIBRANT was tasked with developing an activation that would put Johnnie Walker top of mind with consumers during the biggest gifting season of the year, Christmas, while also increasing the number of on-site sales (from 2018) to further...
