by Sarah Martin | Oct 17, 2022
Marketing Challenge National Bank wanted to leverage its sponsorship of Illumi to provide a magical experience for Quebecers in Laval, Laurentides, and the Greater Montreal area. The goal was to grow awareness of National Bank in those parts of Quebec and get...
by Sarah Martin | Oct 18, 2022
Marketing Challenge National Bank operates a network of more than 400 branches. Historically, branch managers would communicate with their corporate marketing team to access various materials for marketing initiatives. With that came a heavy workload and...
by Alex Cordovi | Sep 27, 2022
Marketing Challenge For its second year as a sponsor at Igloofest, National Bank wanted to ensure that it had a positive impact on the experience of festivalgoers during the event. Inspired by National Bank’s new strategic positioning: It’s human to ask...
by Sarah Martin | Oct 19, 2022
Marketing Challenge National Bank wanted to take advantage of its Rogers Cup sponsorship to demonstrate its ability to provide alternative experiences for millennials, knowing that a large majority of them do not attend the event. Solution Produced by...
by Sarah Martin | Oct 17, 2022
Marketing Challenge National Bank mandated VIBRANT to develop an activation during the first edition of the light festival; Illumi. A nocturnal route created by thousands of light structures where eight fantastic worlds came together to create an unforgettable...
