by Sarah Martin | Oct 6, 2022
Marketing Challenge Diageo, the company that owns the Johnnie Walker brand, had helped the brand to become the most widely distributed scotch brands globally. In 2015, 226.2 million 750 ml bottles of a Johnnie Walker product were purchased. Meanwhile their...
by Sarah Martin | Oct 20, 2022
Marketing Challenge Every year, World Class Canada hosts an industry-leading competition which attracts the finest bartenders from across the country to compete for the title of Canada’s best. The winner of the competition goes on to represent Canada at the...
by Sarah Martin | Nov 8, 2022
Marketing Challenge As a globally recognized brand, Baileys has excellent brand awareness in the Quebec market. Despite significant public recognition, Baileys saw a decrease in sales. Often thought of as an end of the evening drink during the winter season,...
by Sarah Martin | Nov 8, 2022
Marketing Challenge The rapid arrival of new vodkas on the market has been exponential in recent years. To mark the launch of its new vodka distilled with real botanicals and infused with natural fruit essences, Ketel One Botanical needed to create a unique and...
by Sarah Martin | Nov 14, 2022
Marketing Challenge VIBRANT was tasked with developing an activation that would put Johnnie Walker top of mind with consumers during the biggest gifting season of the year, Christmas, while also increasing the number of on-site sales (from 2018) to further...
