Your brand is dynamic.
Let VIBRANT help you bring it to life.
At VIBRANT, we create turnkey solutions for live and virtual experiences featuring your brand that your consumers will not only love but also connect with. We do it all, from trade shows to sponsorship activations to stunts to pop-up shops to creating your own event or festival. Our experts are here to support you from the ideation phase right through to execution, at a regional or national level. We are your A to Z, from coast to coast.
VIBRANT is a full-service agency that connects your brand to people across all touchpoints. The agency was born fifteen years ago, and our first campaigns were focused on in-field activations. Experiential marketing, event marketing, live activations, whatever it is, it’s in our DNA.
At VIBRANT, we build strong brand marketing stories that are part of a complete ecosystem that is reflected through unique storytelling, strong copywriting, conceptual design, and packaging created by our incredible team of strategists, copywriters and designers.
Experiential Programs
As an experiential marketing agency, we love creating unique and one-of-a-kind experiential programs for your brand. What differentiates us from an event marketing agency is our attention to detail. It’s not just about finding the perfect cocktail and hors d’oeuvre for your event; it’s also about identifying and building the wow factor – the element that will make people talk about your brand experience and ensure it lives on past your event date.
We can create anything from a two-day festival with artists, shows, bars, food trucks, and custom games with RFID gamification to building custom concepts for a road-trip tour to present your product to potential buyers. Our wide range of experience enables us to think outside the box and reach your audience, be it consumers or B2B.
We don’t believe it’s all been done before. We’re not here to reskin and repurpose ideas – we’re here to create the never seen before. Our team of creatives and strategists thrive to build innovative concepts that will blow you away.
Brand Stunts
Stunts are a fun and impactful way to share new information about your brand or just to remind people that you’re there. A good stunt is almost indescribable. It’s a very short event that surprises your audience and delights them with an unexpected experience. How about we show you what we’ve done and explain how we do it?
Our team of brand managers are specialized in presenting the perfect location for your stunt for maximum visibility and impact. Our partnerships with many key locations and suppliers allow us to execute crazy stunts in unexpected places, like a tightrope walker 80 feet in the air at probably the busiest location in Montreal: The Old Port during the summer! Yeah… we did that!
Our expertise in experiential marketing helps us create truly effective stunts. We once built a suitcase big enough to fit a small house in the middle of downtown Montreal, while acrobats jumped in and out of it to announce the reopening of the Fairmont Queen Elizabeth. Our team of designers work with you to create a concept that’s aligned with your brand messaging, then we work in close partnership with our long-time suppliers to build the necessary pieces. On site, brand ambassadors are always present during our stunts to be the face of your brand. We also create sizzle reels and release them according to a media and PR plan to amplify the reach of the stunts.
Event & Sponsorship Activations
Event and sponsorship activations are an investment for your business and your brand. It’s important to create an experience that your consumers will remember and that will hit all of your objectives.
We’re experts in managing sponsorship activations. We can support you from the very beginning of this process by helping you select the right events and sponsorship opportunities to reach your targeted consumers, as well as support with contract negotiations. Not only do we specialize in knowing the right places to be, thanks to our 15 years of experience, we’ve built strong relationships with all the major events across the country. Our creative team then works on unique experiential solutions customized to your needs and budget. We take care of it all. We have over 1,500 brand ambassadors working with us every year to ensure your experiential activation reaches your consumer and you get live feedback.
For an event sponsorship activation to truly resonate with your consumer, it needs to be true to your brand. That’s why we work hard to understand your brand’s voice and mission. We work closely with all your partners and agencies to ensure that we present live experiences that align with your values and messaging.
Guerilla Activation
Guerilla activations are a great way to reach a high volume of consumers. However, how do you make a quick, small interaction count? It involves more than putting your product in the hands of the consumer. It’s about creating a connection and demonstrating the value of your brand. The heart of our guerilla activations are the brand ambassadors. They take a few seconds to communicate your message and create that connection. We work hard on how to deliver your brand message and positioning through intensive training and on-site supervision of your brand ambassador team.
We can build simple and effective guerilla activations with brand ambassadors, key branded visuals, premium looking uniforms, and a kick-ass script at only the most strategic locations. We also build full-scale guerilla activations across the country, hitting all the major events. We adapt and tailor the programs according to your budget, your timeline and your goals.
Retail & On-Premise Sampling
Our experiential roots are deeply entrenched in retail. We’ve worked with clients across multiple industries in all types of retail locations. We’ve helped sell cellphones for telecommunications companies, we’ve sampled yogurt in grocery stores, prepared photo ops for toilet paper brands in pharmacies, and sent a real pirate captain to sample rum in every bar and pub you can think of across the country.
A brand ambassador at a fold-out table sampling your product is not a representation of your brand. Like in everything we do, we create a story, an experience for your consumer. We want them to forget, just for a minute, that they’re in the frozen pizza section of a grocery store and feel like they’re eating pizza in a café in Rome. To do so, we create retail activations that are part of a bigger and broader campaign. We connect your retail and on-premise presence to your existing messaging and communications across all channels.
