Your brand is one of a kind.
Let VIBRANT help you show the world.
Your marketing strategy is about more than defining your brand and long-term business goals. It’s about aligning that brand with those goals and mapping a course and trajectory that can carry your brand to where it needs to go.
At VIBRANT, we build marketing strategies that will meet your business goals. We work with your brands to help define them and how they fill your customers’ needs. We work with supply chain partners to help bring your products to market – to the right market and the right consumers. We work to form meaningful connections between your brands and consumers.
Storytelling development
When you sell a service or a product, you have a business. When your business has a message and a mission, it becomes a brand. Consumers want to know – and engage and connect with – their brands. VIBRANT can help transform your business into a brand.
We dig deep into your brand to understand where you fit within your industry’s competitive landscape. We focus on your consumer and what they are seeking in a brand, and in your brand specifically. From here, we tell your story and create a unique story that is disseminated through all the (relevant) channels, reaching the touchpoints that resonate with your consumers and potential consumers.
VIBRANT’s team of brand strategists and copywriters build a cohesive narrative that’s true to your brand by building a brand equity pyramid, finding your brand ideal, and properly positioning your brand within the landscape.
Copywriting
You know your brand and understand its value for consumers. You must articulate the essence of your brand in a way that your audience will understand. What’s your brand message, and what are the mediums your audience gravitate to?
Choosing the right words to convey a message is an art in itself. At VIBRANT, our team of copywriters align your mission, your message, and your brand values to communicate authentically with consumers.
We believe in the importance of getting to know and understanding your audience. As a creative agency, we navigate communication trends and channels to continue to find and resonate with the right audiences.
XM Concept + Design
Every brand has competitors that offer substitutes or alternatives. But what makes a brand successful is how well it distinguishes itself from its competitors and communicate its unique selling proposition (USP) to consumers.
At VIBRANT, we use data-driven research to help brands determine what truly separates them (and their products and services) from the competition. We identify meaningful USPs and build strategies to communicate them to consumers.
VIBRANT’s market research team will help your brand filter through the static of competing product claims and value-props and distill USPs that both distinguish it from competitors and resonate with its target demographic.
Brand Asset Development
All brands or products begin with a vision. But not every vision is realized equally. Every product and market is different, so a strategic go-to-market (GTM) plan is what determines whether or not a vision becomes reality.
At VIBRANT, we work with brands to develop comprehensive go-to-market strategies that are data-driven, measurable, and on-brand. From sales to marketing to distribution, we roadmap every step of bringing a product to market.
VIBRANT’s marketing strategy team will help translate your brand strategy and its USPs into an actionable go-to-market plan that differentiates your products from the competition and puts them in front of your target market.
Sales Collateral
Sales and marketing go hand in hand. The importance of having quality sales collateral that sets you apart and keeps you top of mind with customers is critical. For over 15 years, VIBRANT has been creating fun and unique sales tools that are efficient, functional, and appealing. Our tools will reflect your brand and sales objectives harmoniously, while boosting your sales team’s credibility.
Our copywriters and designers work together to ensure that even sell sheets or corporate brochures articulate the brand story. Every detail has value.
Packaging
Often, your audience’s first interaction with your product is packaging. It’s your first opportunity to “say hi” to a consumer. You might not judge a book by its cover, but consumers will definitely judge a brand or product by its packaging! Let VIBRANT translate your brand story into an inviting first point of contact.
We work directly with your team to create exclusive packaging that truly represents your brand, something you’re proud, even elated, to showcase. It’s not just about creating a beautiful package but an integral showpiece and first point of contact for your brand story.
Our team of strategists analyze the competitive market to find the sweet spot for your brand. Then, our designers create a unique visual approach for your brand, ensuring that your brand not only stands out on the shelf but also dominates its category.
